Directed by Carl Addy, this 2024 campaign film for Wimbledon stands out as a remarkable piece in sports advertising. The production utilized advanced parallax techniques and bullet-time effects to create immersive visuals that capture the essence of tennis at Wimbledon. The film features dynamic sequences, including locked-on ball shots with parallax transitions, object point-of-view perspectives, and seamless bullet-time duplications. These innovative visual elements contribute to a compelling narrative that celebrates the tournament's heritage and modernity. The project has been lauded for its creative direction and technical execution, solidifying its place among the best tennis commercials of all time.